CareNet has a strategy to reach those most vulnerable to choosing abortion—through increased outreach and increased access.  CareNet’s plan is to multiply our most successful ventures, in order to reach and save more.

Outreach means reaching women where they already are, and where they go first for help.  Whoever reaches a vulnerable pregnant woman first will determine her future, and the future of her child.

strategic-marketing

Today, that battle is most often waged on the internet.  Investing in internet strategies has allowed CareNet to reach those women most in need, and right in the middle of their pregnancy decision.  Staying on the cutting edge of online marketing, website optimization, social media and other technology is crucial.  If we don’t, more lives will be lost.  Many women are also referred to CareNet through personal and professional connections.  By maintaining relationships with those most influential in a woman’s life—doctors, counselors and other trusted advisors—we widen and strengthen an important network of outreach on the ground.

Increasing access is also critical.  Our own data show that over 90% of women travel less than 10 miles to a CareNet center.  Our goal is to place a CareNet center within 10 miles of every woman in need in our greater community, focusing on areas of greatest urgency.  Currently, CareNet operates three regional centers and one express center.  Express centers are formed in cooperation with like-minded businesses or ministries, in efficient spaces and in key areas of need.  Our vision calls for one additional regional center and five additional express centers over the next three years, so that every woman can get the help she needs at CareNet.  Your support ensures that CareNet will be here when a vulnerable woman needs us, with exactly what she needs.